Jeff Socha is the Founder and Managing Partner of Ark Financial, a boutique financial consulting firm in Austin, Texas. Jeff has extensive experience in developing solutions for private business, entrepreneurs, and executives. Jeff has been involved in two political action committees through which he lobbied the United States Congress on finance and tax regulations. His solutions for lowering the risk of business ownership and increasing his clients' profitability have been nationally recognized. We chat about how money affects our approach to projects as we oscillate between scarcity and abundance, the big mistakes people make with money, and the joy of delayed gratification.


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